Window displays can help attract new customers for most retail stores, especially if they do not realize the potentials of one that is well thought out and attractive. The exterior of a store is the first attraction of people passing by. A well decorated and arranged store front will make people stop and take a look at the items displayed. Window displays are free advertising spaces not only for retailers but also for offices such as law firms, accounting firms, real estate firms, lending companies and many other services. You can use these as the means to urge customers to come inside your store to purchase products or services, which may turn common passers-by into customers. If you are not that good in designing window displays, you can hire designers that can use the spaces to maximum effect with different methods of displays. They know the techniques of graphic design, the arrangement of products and various types of illumination.