Tech

Fb Marketing Tricks With Jen Sheahan

Fb marketing tricks, including Facebook ads are promotional tools that receive skepticism. It seems like not lots of people fully grasp how, or if, it will truly function for them. Are you one of those people?

On this Jen Sheahan podcast James asks the founder of FB Ads Lab these hard hitting paid social media issues:

* Could you really make income on Facebook?

* Exactly what goods or solutions perform best on Facebook advertising?

* Is Facebook more effective to use for marketing, direct response or even cross promotions?

Highlights on this paid website traffic episode include:

* How to get significant developments in advertising response

* Mind blowing re-marketing strategies for online marketers

* Internet Marketing segmentation suggestions

* Must you do it yourself Facebook Ads VS get it done for you by way of a Facebook service company?

Be In front of the Competition

We are Facebook Advertisement Campaign Management Analysts.

FB ads is the very best way to obtain instant, certified, targeted prospects for your blog. Let us enable you to tap into the giant gold-mine that is Facebook. If you are sick of burning off investment on Facebook, we can certainly help.

Inside Google Australia

A couple of weeks ago I visited Google Australia. They are being pretty keen to share with marketing organizations how best to sell Adwords. To save you time I created some insights because you might possibly be selling to businesses, considering supplying businesses or maybe you are a business.

Maybe you only wish to learn how Google thinks and operates. The conference reminded all of us how fresh this industry is and how far it’s likely to go. We discussed Adwords, Marketing, People, Innovation and Design.

In Australia only 50 % of small business are on the net

Amazing. That means as the proprietor of a web development business, Seo business and Internet marketing coaching forum businesses are on growing. Business owners are more conscious that online businesses will be the way to grow faster (or get left behind). Google Australia has 550 personnel . Half are technical engineers, the other half are advertising and marketing centered. In Australia we are going to receive a more powerful internet connection soon. (It is very slow-moving when compared to the USA).

PPC Techniques Update

There was an Advanced PPC breakout session with Kate Conroy. Initially we got an update on Adwords reports. Here were her tips:

Reporting may be customized so be sure to select the columns you want and not too many. (Avoid column bloat, keep it lean). Concentrate on conversions simply because they generate you cash and are generally an indicator of good quality (the all essential relevance). The new ‘top versus side report’ will show a customer where the advertisements show up on the web page. Screen for quality. Filter quality score by ‘low but getting impressions’ to determine exactly where you are able to tune the campaign.

Concentrate on Extensions to truly improve the campaign

Location shows in seo results so be sure to include it for local companies. Shopping ads are HOT. (There exists an enormous Merchant feed marketing opportunity for providers). Make sure photos are big enough. Just increasing image size can give you much more often! Be serious with shopping feed management

How you can sell adwords to customers

Whenever you are meeting with small businesses keep in mind you have the relationship with them (not Google). This is a checklist for you to move the consumer over the phases (offered by the internet marketing development professional):

Comprehend – helping the business owner get aware of the opportunities. Connect – developing relationship connection to ensure that a dependable conversation is possible. Educate – putting forward factual information to aid bridge the gap. Ask questions – totally comprehend and resolve all sections of doubt and uncertainty. Pitch – suggest the strategy. Close – produce an agreement.

Internet Marketing News – Free Web Design Tutorials

An online site is now an important promotion and sales campaign for most businesses, which is why web design tutorials are so important. In some cases, the web page is the entire business. People that have enough money to acquire the assistance of a specialist web developer can do this and have that hired help work out the nitty-gritty while they simply provide a check list of their needs. Those who do not have the funds to employ an expert can easily check online for lessons on how to make a web page. There are numerous sources on the internet which provide step by step instructions from the fundamentals up to the more advanced smart how-to’s. Listed below are just some of the websites offering free courses on web design:

webdesign.org – This great site can also be known as the Web Design Library. It offers an ever-growing supply of resources on almost everything related to web design. You can find sections on the basics of web design, along with the more advanced components which you can use to generate a more professional-looking website. There are courses on Photoshop, Flash, HTML, 3D Graphics and CSS, etc. It also provides information about development and site repairs and maintenance. You can also get reviews on essential products in addition to interviews with assorted headliners in the area of web design.

freewebdesigntutorials.com – This web site delivers, as the name implies, free of charge web design courses. It classified its offerings into two sections: CSS and JavaScript. JavaScript includes browser scripting and programming while CSS is all about visual coding technology. The site is quite clean and clutter free, which is good and helpful to the totally non-tech-savvy. The JavaScript lessons are up while the CSS section remains to be a work in progress.

designyourownweb.com – This website is recommended for you if you are a visual learner. You will find free web design video lessons on how to make a website, and also on how to use Nvu, a free website design editor, as well as Gimp, a cost-free graphics design manager. The training videos do consist of huge file sizes and call for a high speed broadband connection, but people employing a dial-up connection may use the step by step guidelines also available.

There are several other great web sites providing free courses, such as webdesignfromscratch.com and 2createawebsite.com. Since lessons can be obtained for free, the total newbie just has to choose one that best suits their learning style or perhaps the one who works toward creating the web site he or she has in mind. Additional lessons can be found as the starter grows in knowledge and in skill level.

Rethinking Document Storage – Stop Wasting Money

It doesn’t make good business sense to spend large amounts of capital to store and maintain hard copy information. As with all aspects of a company’s business, using technologies that will increase productivity and reduce costs is vital to your profitability and success.

Because of the cost-savings available, many companies are changing their attitudes toward data storage and are looking at innovative ways to handle the flow of data. Today, there are several inventive and cost-effective technologies available that can streamline the processing and storing of hard-copy data, which, in turn, will save you money. Money that you can use to improve systems and invest in the future of your business. Let’s take a look at one of these new systems.

Defining the Solution

Digital archiving, also known as scan-to-file, is one of the best methods around for processing and storing documents. Simply put, digital archiving is the process of converting paper information to a digital representation of the original document.

These highly cost-effective conversions allow information to be stored and accessed easily, enabling companies to save time, storage space, money and resources, and increase their productivity and security.

Over time, digitally storing information will reduce the costs of document storage. It will reduce employee workload associated with filing, retrieving and re-filing paper documents. Additionally, it provides easy access to search, retrieve, read, print and e-mail imaged files.

Digital archiving also allows for expedient file transmission over the internet or an internal network. And it creates a flexible, electronic database of corporate documents, such as financial statements, required regulatory documentation, client and patient files, tax and legal documents–all of which can be password-protected to restrict printing and content extraction.

And there’s more good news: The process is simple. Information is scanned and stored on one of a number of forms of media, most often on CD-ROMs, but also on hard disks or other file formats. You then store the digital data in a secure location, either onsite or away from your business.

The digitally stored information can easily be retrieved by simply loading a CD-ROM or disk onto any computer. The document appears just as it did in its original hard copy form and can be saved to the computer, e-mailed or printed.

Digital archiving enables companies to put unlimited amounts of information onto CDs. Imagine taking 35,000 pages of paper and converting it to three CDs.

If you think digital archiving may be right for your company, here are a few questions to ask your visual communications partner:

How is information scanned? Who does it and how long does it take? Information can either be hand-scanned or fed into a scanner based on the type of data being scanned. Scanning should be done by a team of professionally trained and certified digital specialists, who know how to scan and archive your important documents. Scanning times will vary based on the amount of information being converted. For example, 1,200 pages can take up to four hours to complete.
Is the information secure while it’s being scanned for digital archiving? Most likely it is, but you need to ensure that the vendor has a dedicated and secure digital archiving imaging area designed with your sensitive documents in mind. Additionally, you need to verify that the information won’t be shared with any outside source, and your vendor should return all documents upon completion. In some cases, you and the vendor may determine that the scanning should be done at your location.
Where is the information stored? Typically, your vendor should store the information on CDs that will be returned to you for storage.
What format will the digitized documents be in? At a minimum, documents should be converted to PDF because that’s the widely accepted format for digitized information. Additionally, PDF formatting is approved and in use by a host of local, state and federal agencies. However, based on your needs, files can also be created in Word and other industry-specific software.

Spam Defense – Increase Your Online Security

An estimated 45 percent of all e-mail is defined as spam, costing business worldwide $20 billion a year in lost productivity and technology expenses, according to the Radicati Group, a market research firm in Palo Alto, California.

The need to eliminate spam and fraud is critical: Spam and viruses rank as the top two security breaches for small and medium-sized businesses (SMBs)-according to the Yankee Group, more than 80 percent of SMBs have fallen victim to security breaches, leading to major losses in business productivity.

Following are five critical tips which will help you create a more productive workplace that is better protected against spam and phishing attacks-even if you have minimal or no IT staff.

Make sure your employees are aware of “phishing” attacks. For small-business owners, now is the time to educate your employees on how to spot a phishing attack-they’re on the rise and they’re dangerous.
Educate employees on the how-tos of secure e-mail usage. Make sure your employees know they should avoid filling out forms in e-mail messages that ask for personal financial information or passwords. This affects all employees, especially those who book travel reservations, deal with human resources issues or make purchases for your business. Legitimate companies won’t ask for this information via e-mail.
Protect your business from being “phished.” For small businesses, phishing can be especially pernicious, putting owners and employees at risk of online fraud, identity theft and outright robbery. What’s more, phishing also threatens future operations, causing users to have less trust in legitimate, commercial e-mail messages.
Let your employees have some control. Look for a spam-filtering solution that lets users sort through their own junk mail, so they can determine exactly what is spam vs. other mail which might accidentally end up in the trash bin (such as e-mail newsletters and marketing messages). Also, have a procedure in place so employees can report spam and you can in turn report it to your ISP or the Feds at www.ftc.gov.
Choose an e-mail security solution that’s right for you. Because small businesses may not have the money to afford dedicated IT resources, they often require a different type of solution to support their security infrastructure. Since you may not be able to afford the upfront investment in technology to help meet these challenges, you should look to solutions that don’t require an IT resource, are easy to use, and are specifically designed with small businesses in mind.

Don’t wait for an attack to happen before figuring out what to do. Spam attacks are on the rise, and you need to start now to reduce your business risk and develop response plans.

Email Hell – Too Many Messages So Little Time

Everyone wants a piece of you. They send you e-mail. It makes you feel important. Love it? Really? Then, please take some of mine! More than 100 real e-mails come in each day.

At two minutes apiece, it will take three plus hours just to read and respond. Let’s not even think about the messages that take more than three minutes of work to deal with. Shudder. For whatever reason, everyone feels compelled to keep you “in the loop.”

Being buried alive under electronic missives forces you to develop coping strategies. Here are some of the non-obvious ones.

Readers Now Bear the Burden

Before e-mail, senders shouldered the burden of mail. Writing, stamping and mailing a letter was a lot of work. Plus, each new addressee meant more postage, so we thought hard about whom to send things to.

E-mail bludgeoned that system in no time. With free sending to an infinite number of people now a reality, every little thought and impulse becomes instant communication. Our most pathetic meanderings become deep thoughts that we happily blast to six dozen colleagues who surely can’t wait. On the receiving end, we collect these gems of wisdom from the dozens around us. The result: Inbox overload.

“But my incoming e-mail is important.” Don’t fool yourself. Time how long you spend at your inbox. Multiply by your per-minute wage (divide your yearly salary by 120,000 to get your per-minute wage) to find out just how much money you spend on e-mail. If you can justify that expense, far out–you’re one of the lucky ones. But for many, incoming e-mail is a money suck. Bonus challenge: Do this calculation companywide.)

Taming e-mail means training the senders to put the burden of quality back on themselves.

How You Can Send Better E-Mail

What’s the best way to train everyone around you to better e-mail habits? You guessed it: You go first. First, you say, “In order for me to make you more productive, I’m going to adopt this new policy to lighten your loadï¿½” Demonstrate a policy for a month, and if people like it, ask them to start doing it too.

Use a subject line to summarize, not describe. People scan their inbox by subject. Make your subject rich enough that your readers can decide whether it’s relevant. The best way to do this is to summarize your message in your subject.
- Bad Subject Line
  Subject: Deadline discussion
- Good Subject Line
  Subject: Recommend we ship product April 25th
Give your reader full context at the start of your message. Too many messages forwarded to you start with an answer–“Yes! I agree. Apples are definitely the answer”–without offering context. We must read seven included messages, notice that we were copied, and try to figure out what apples are the answer to. Even worse, we don’t really know if we should care.
- Bad E-Mail
  To: Billy Franklin
  From: Robert Payne
  Subject: Re: Re: Re: Please bring contributions to the charity drive
  Yes, apples are definitely the answer.
- Good E-Mail
  To: Billy Franklin
  From: Robert Payne
  Subject: Re: Re: Re: Please bring contributions to the charity drive.
  You asked if we want apple pie. Yes, apples are definitely the answer.
When you copy lots of people (a heinous practice that should be used sparingly), mark out why each person should care. Just because you send a message to six poor co-workers doesn’t mean all six know what to do when they get it. Ask yourself why you’re sending to each recipient, and let them know at the start of the message what they should do with it. Big surprise, but this also forces you to consider why you’re including each person.
- Bad CC
  To: Abby Gail, Bill Fold, Cindy Rella
  Subject: Website design draft is done
  The website draft is done. Check it out in the attached file. The design firm will need our responses by the end of the week.
- Good CC
  To: Abby Gail, Bill Fold, Cindy Rella
  Subject: Website design draft is done
  AG: DECISION NEEDED. Get marketing to approve the draft
  BF: PLEASE VERIFY. Does the slogan capture our branding?
  CR: FYI, if we need a redesign, your project will slip.
  The website draft is done. Check it out in the attached file. The design firm will need our responses by the end of the week.
Use separate messages rather than bcc (blind carbon copy). If you bcc someone “just to be safe,” think again. Ask yourself what you want the “copied” person to know, and send a separate message if needed. Yes, it’s more work for you, but if we all do it, it’s less overload.
- Bad BCC
  To: Fred
  Bcc: Chris
  Please attend the conference today at 2:00 p.m.
- Good BCC
  To: Fred
  Please attend the conference today at 2:00 p.m.
  To: Chris
  Please reserve the conference room for me and Fred today at 2:00 p.m.
Make action requests clear.. If you want things to get done, say so. Clearly. There’s nothing more frustrating as a reader than getting copied on an e-mail and finding out three weeks later that someone expected you to pick up the project and run with it. Summarize action items at the end of a message so everyone can read them at one glance.
Separate topics into separate e-mails…up to a point. If someone sends a message addressing a dozen topics, some of which you can respond to now and some of which you can’t, send a dozen responses–one for each topic. That way, each thread can proceed unencumbered by the others.Do this when mixing controversy with mundania. That way, the mundane topics can be taken care of quietly, while the flame wars can happen separately.
- Bad Mixing of Items
  We need to gather all the articles by February 1st.
  Speaking of which, I was thinking–do you think we should fire Sandy?
- Good Mixing of Items
  Message #1: We need to gather all the articles by February 1st.
  Message #2: Sandy’s missed a lot of deadlines recently. Do you think termination is in order?
Combine separate points into one message. Sometimes the problem is the opposite–sending 500 tiny messages a day will overload someone, even if the intent is to reduce this by creating separate threads. If you’re holding a dozen open conversations with one person, the slowness of typing is probably substantial overhead. Jot down all your main points on a piece of (gasp) paper, pick up the phone and call the person to discuss those points. I guarantee you’ll save a ton of time.
Edit forwarded messages. For goodness sake, if someone sends you a message, don’t forward it along without editing it. Make it appropriate for the ultimate recipient, and make sure it doesn’t get the original sender in trouble.
- Bad Forwarding
  To: Bill
  Sue’s idea, described below, is great.
  —-
  From: Sue
  Hey, Abner:
  Let’s take the new design and add sparkles around the border. Bill probably won’t mind; his design sense is so garish he’ll approve anything.
- Good Forwarding
  To: Bill
  Sue’s idea, described below, is great.
  —-
  From: Sue
  Hey, Abner:
  Let’s take the new design and add sparkles around the border.
When scheduling a call or conference, include the topic in the invitation. It helps people prioritize and manage their calendar more effectively.
- Bad E-Mail
  Subject: Conference call Wednesday at 3:00 p.m.
- Good E-Mail
  Subject: Conference call Wednesday at 3:00 p.m. to review demo presentation.
Make your e-mail one page or less. Make sure the meat of your e-mail is visible in the preview pane of your recipient’s mailer. That means the first two paragraphs should have the meat. Many people never read past the first screen, and very few read past the third.
Understand how people prefer to be reached and how quickly they respond. Some people are so buried under e-mail that they can’t reply quickly. If something’s important, use the phone or make a follow-up phone call. Do it politely; a delay may not be personal. It might be that someone’s overloaded. If you have time-sensitive information, don’t assume people have read the e-mail you sent three hours ago rescheduling the meeting that takes place in five minutes. Pick up the phone and call.

Setting a good example only goes so far. You also have to train others explicitly. Explain to them that you’re putting some systems in place to help you manage your e-mail overload. Ask for their help, and know that they’re secretly envying your strength of character.

Check e-mail at defined times each day. We hate telemarketers during dinner, so why do we tolerate e-mail when we’re trying to get something useful done? Turn off your e-mail “autocheck,” and only check e-mail two or three times a day, by hand. Let people know that if they need to reach you instantly, e-mail isn’t the way. When it’s e-mail processing time, however, shut the office door, turn off the phone, and blast through the messages.
Use a paper “response list” to triage messages before you do any follow-up. The solution to e-mail overload is pencil and paper? Who knew? Grab a legal pad and label it “Response list.” Run through your incoming e-mails. For each, note on the paper what you have to do or whom you have to call. Resist the temptation to respond immediately. If there’s important reference information in the e-mail, drag it to your Reference folder. Otherwise, delete it. Zip down your entire list of e-mails to generate your response list. Then, zip down your response list and actually do the follow-ups.
Charge people for sending you messages. One CEO I’ve worked with charges staff members five dollars from their budget for each e-mail she receives. Amazingly, her overload has gone down, the relevance of e-mails has gone up, and the senders are happy, too, because the added thought often results in them solving more problems on their own.
Train people to be relevant. If you’re constantly copied on things, begin replying to e-mails that aren’t relevant with the single word: “Relevant?” Of course, you explain that this is a favor to them. Now, they can learn what is and isn’t relevant to you. Beforehand, tell them the goal is to calibrate relevance, not to criticize or put them down and encourage them to send you relevancy challenges as well. Pretty soon, you’ll be so well trained you’ll be positively productive!
Answer briefly. When someone sends you a 10-page missive, reply with three words. “Yup, great idea.” You’ll quickly train people not to expect huge answers from you, and you can then proceed to answer at your leisure in whatever format works best for you. If your e-mail volume starts getting very high, you’ll have no choice.
Send out delayed responses. Type your response directly, but schedule it to be sent out in a few days. This works great for conversations that are nice but not terribly urgent. By inserting a delay in each go-around, you both get to breath easier. >(In Outlook, choose “Options” when composing a message and select “do not deliver before.” In Eudora, hold down the Shift key as you click “Send.”)
Ignore it. Yes, ignore e-mail. If something’s important, you’ll hear about it again. Trust me. And people will gradually be trained to pick up the phone or drop by if they have something to say. After all, if it’s not important enough for them to tear their gaze away from the hypnotic world of Microsoft Windows, it’s certainly not important enough for you to take the time to read.

Yeah, yeah, you have a million reasons why these ideas can never work in your workplace. Hogwash. Choose a technique and start applying it — right now.