If done correctly, email marketing can deepen customer relationships and add a personal touch to the sales process. Carried out improperly, an e-mail campaign can turn a customer off to your business forever.
E-mail newsletters for customers who “opt in” (request or otherwise sign up for them) are a terrific marketing tool for online businesses. Rather than being a hard-hitting price-and-product flyer, an online newsletter ideally provides useful information and/or news relating to your lines of business.
A popular outdoor and camping-gear store, for example, sends its customers a newsletter with information on camping trips and outdoor activities. As an incentive for opting in on the company’s website, the store offers new subscribers a coupon for 10 percent off their next order.
In fact, e-mail newsletters commonly are used to promote special offers or discounts to their subscribers. They are an inexpensive way to place your brand and products in front of a highly receptive customer base that already has demonstrated interest by signing up for your newsletter.
And because it’s in digital form, its free and unlimited. Giving you a huge advantage over your paper pushing competitors.