Money

Inside Google Australia

A couple of weeks ago I visited Google Australia. They are being pretty keen to share with marketing organizations how best to sell Adwords. To save you time I created some insights because you might possibly be selling to businesses, considering supplying businesses or maybe you are a business.

Maybe you only wish to learn how Google thinks and operates. The conference reminded all of us how fresh this industry is and how far it’s likely to go. We discussed Adwords, Marketing, People, Innovation and Design.

In Australia only 50 % of small business are on the net

Amazing. That means as the proprietor of a web development business, Seo business and Internet marketing coaching forum businesses are on growing. Business owners are more conscious that online businesses will be the way to grow faster (or get left behind). Google Australia has 550 personnel . Half are technical engineers, the other half are advertising and marketing centered. In Australia we are going to receive a more powerful internet connection soon. (It is very slow-moving when compared to the USA).

PPC Techniques Update

There was an Advanced PPC breakout session with Kate Conroy. Initially we got an update on Adwords reports. Here were her tips:

Reporting may be customized so be sure to select the columns you want and not too many. (Avoid column bloat, keep it lean). Concentrate on conversions simply because they generate you cash and are generally an indicator of good quality (the all essential relevance). The new ‘top versus side report’ will show a customer where the advertisements show up on the web page. Screen for quality. Filter quality score by ‘low but getting impressions’ to determine exactly where you are able to tune the campaign.

Concentrate on Extensions to truly improve the campaign

Location shows in seo results so be sure to include it for local companies. Shopping ads are HOT. (There exists an enormous Merchant feed marketing opportunity for providers). Make sure photos are big enough. Just increasing image size can give you much more often! Be serious with shopping feed management

How you can sell adwords to customers

Whenever you are meeting with small businesses keep in mind you have the relationship with them (not Google). This is a checklist for you to move the consumer over the phases (offered by the internet marketing development professional):

Comprehend – helping the business owner get aware of the opportunities. Connect – developing relationship connection to ensure that a dependable conversation is possible. Educate – putting forward factual information to aid bridge the gap. Ask questions – totally comprehend and resolve all sections of doubt and uncertainty. Pitch – suggest the strategy. Close – produce an agreement.

Internet Marketing News – Free Web Design Tutorials

An online site is now an important promotion and sales campaign for most businesses, which is why web design tutorials are so important. In some cases, the web page is the entire business. People that have enough money to acquire the assistance of a specialist web developer can do this and have that hired help work out the nitty-gritty while they simply provide a check list of their needs. Those who do not have the funds to employ an expert can easily check online for lessons on how to make a web page. There are numerous sources on the internet which provide step by step instructions from the fundamentals up to the more advanced smart how-to’s. Listed below are just some of the websites offering free courses on web design:

webdesign.org – This great site can also be known as the Web Design Library. It offers an ever-growing supply of resources on almost everything related to web design. You can find sections on the basics of web design, along with the more advanced components which you can use to generate a more professional-looking website. There are courses on Photoshop, Flash, HTML, 3D Graphics and CSS, etc. It also provides information about development and site repairs and maintenance. You can also get reviews on essential products in addition to interviews with assorted headliners in the area of web design.

freewebdesigntutorials.com – This web site delivers, as the name implies, free of charge web design courses. It classified its offerings into two sections: CSS and JavaScript. JavaScript includes browser scripting and programming while CSS is all about visual coding technology. The site is quite clean and clutter free, which is good and helpful to the totally non-tech-savvy. The JavaScript lessons are up while the CSS section remains to be a work in progress.

designyourownweb.com – This website is recommended for you if you are a visual learner. You will find free web design video lessons on how to make a website, and also on how to use Nvu, a free website design editor, as well as Gimp, a cost-free graphics design manager. The training videos do consist of huge file sizes and call for a high speed broadband connection, but people employing a dial-up connection may use the step by step guidelines also available.

There are several other great web sites providing free courses, such as webdesignfromscratch.com and 2createawebsite.com. Since lessons can be obtained for free, the total newbie just has to choose one that best suits their learning style or perhaps the one who works toward creating the web site he or she has in mind. Additional lessons can be found as the starter grows in knowledge and in skill level.

High Margin Business? Make Some Easy Money With Royalty Financing.

Royalty financing is an advance against future product or service sales. The advance is paid back by diverting a percentage of the product or service sales to the investor who issued the advance.

Royalty Financing is appropriate for established companies that have a product or service, or emerging companies about to launch a product with high gross and net margins. Also for companies with elastic pricing–i.e., the ability to raise prices without impacting sales. Appropriate for companies that experience a quick cause and effect between marketing activity and sales increases.

Royalty financing may appeal to investors who typically do not make investments in private companies. In addition, angel investors; venture capitalists, and even state, city or regional economic-development agencies can be talked into the concept of royalty financing.

Royalty financing is inexpensive for companies with high-margin products or services. It is relatively easy to find because the technique appeals to a wide variety of investors. In addition, because royalty financing is essentially a loan, it generally does not provoke state and federal securities laws.

Many companies still in their formative stages face a difficult dilemma when looking for equity capital. Equity investors, whether they are angels or venture capitalists, often demand a big piece of the company because of all the risk they incur. The problem is compounded by the fear that, if the organization gives up 30 percent, 40 percent or even 50 percent of its equity on the first round of outside financing, nothing but a grubstake is left by the time the company goes public.

Enter royalty financing, which eliminates the dilemmas of equity financing by removing them from the picture, explains Peter Moore, founder of Rockwater Capital Management, a consulting firm in Portland, Maine, that helps companies raise capital, and a proponent of the royalty financing technique. “Instead of selling equity,” Moore says, “a company simply pledges a piece of its future sales against an advance provided by the investors.”

Here’s how Moore structured a financing transaction to help a software company turbocharge its sales. Rather than go after angel investors, Moore approached the Greater Portland Building Fund, and Coastal Enterprises Inc., quasi-public economic-development organizations charged with developing business in the state.

But instead of a loan or equity, Moore sought for his client an “advance” of $200,000 against its future sales. If the advance were made, each investor would get 3 percent of the software company’s sales for 10 years, or until they received payments totaling $600,000. This $600,000 would represent the original $200,000 investment, plus $400,000.

At the broadest level, for the investors to earn the agreed-upon $600,000 within the maximum allowable time frame, the software company would have to generate total sales of $20 million over 10 years. Although the software company had less than $1 million in sales at the time, it had over the course of its three-year life doubled sales each year.

“This was a big selling point,” Moore says. Moreover, investors were comforted by the fact that the firm’s software program, which helps companies manage hazardous-waste streams, meant there were 300,000 potential customers.

The deal was structured so that the time frame was flexible-up to 10 years to make repayment-but the return, $600,000, was not. Because of this, the return the investors could earn was variable as well and ranged from pretty good to exceptional. Specifically, if the software company repaid the advance in 10 years, the investors would earn a compound annual return of 11.6 percent on their investment.

If, however, the company’s sales mushroomed, and $600,000 was paid to the investors in five years, their compound annual return also mushroomed to 24.5 percent-a rate that even an institutional venture capitalist would have to admire.

It took Moore and his client about four months to hammer out all the details of the deal. One of the key terms he negotiated was for a delay in the commencement of royalty payments. Specifically, royalties did not accrue until 90 days after the deal closed. In addition, the actual royalty payments did not have to be paid until 60 days after the revenues were recognized.

“All in all, it was five months from the time the company received the financing until the first payment was due,” Moore says. “This gave the owners the time they needed to put the capital to work and start producing sales.”