Tech Archives

Fb Marketing Tricks With Jen Sheahan

Facebook ads is a promotional tool that receives skepticism. It seems like not lots of people fully grasp how or if it will truly function for them. Think you’re one of those people?

On this Jen Sheahan podcast James asks the founder of FB Ads Lab these hard hitting paid social media issues:

* Could you really make income on Facebook?

* Exactly what goods or solutions perform best on Facebook advertising?

* Is Facebook more effective to use for marketing, direct response or even cross promotions?

Highlights on this paid website traffic episode include:

* How to get significant developments in advertising response

* Mind blowing remarketing strategies for online marketers

* Internet Marketing segmentation suggestions

* Must you Do it yourself Facebook Ads VS get it done for you by way of a Facebook service company?

Be In front of the Competiton

We are Facebook Advertisement Campaign Management Analysts.

FB ads is the very best way to obtain instant, certified, targeted prospects for your blog. Let us enable you to tap into the giant gold-mine that’s Facebook. If you are sick of burning off investment on Facebook, we can certainly help.

Inside Google Australia

A couple of weeks ago I visited Google Australia. They are being pretty keen to share with marketing organizations how best to sell Adwords. To save you time I created some insights because you might possibly be selling to businesses, considering supplying businesses or maybe you are a business.

Maybe you only wish to learn how Google thinks and operates. The conference reminded all of us how fresh this industry is and how far it’s likely to go. We discussed Adwords, Marketing, People, Innovation and Design.

In Australia only 50 % of small business are on the net

Amazing. That means as the proprietor of a web development business, Seo business and Internet marketing coaching forum businesses are on growing. Business owners are more conscious that online businesses will be the way to grow faster (or get left behind). Google Australia has 550 personnel . Half are technical engineers, the other half are advertising and marketing centered. In Australia we are going to receive a more powerful internet connection soon. (It is very slow-moving when compared to the USA).

PPC Techniques Update

There was an Advanced PPC breakout session with Kate Conroy. Initially we got an update on Adwords reports. Here were her tips:

Reporting may be customized so be sure to select the columns you want and not too many. (Avoid column bloat, keep it lean). Concentrate on conversions simply because they generate you cash and are generally an indicator of good quality (the all essential relevance). The new ‘top versus side report’ will show a customer where the advertisements show up on the web page. Screen for quality. Filter quality score by ‘low but getting impressions’ to determine exactly where you are able to tune the campaign.

Concentrate on Extensions to truly improve the campaign

Location shows in seo results so be sure to include it for local companies. Shopping ads are HOT. (There exists an enormous Merchant feed marketing opportunity for providers). Make sure photos are big enough. Just increasing image size can give you much more often! Be serious with shopping feed management

How you can sell adwords to customers

Whenever you are meeting with small businesses keep in mind you have the relationship with them (not Google). This is a checklist for you to move the consumer over the phases (offered by the internet marketing development professional):

Comprehend – helping the business owner get aware of the opportunities. Connect – developing relationship connection to ensure that a dependable conversation is possible. Educate – putting forward factual information to aid bridge the gap. Ask questions – totally comprehend and resolve all sections of doubt and uncertainty. Pitch – suggest the strategy. Close – produce an agreement.

An online site is now an important promotion and sales campaign for most businesses. In some cases, the web page is even the business alone. People that have enough money to acquire the assistance of a specialist web developer can do this and have that hired help work out the nitty-gritties while they simply provide a check list of their needs. Those who do not have the funds to employ an expert can easily check online for lessons on how to make a web page. There are numerous sources on the internet which provide step by step instructions from the fundamentals up to the more advanced smart how-to’s. Listed below are just some of the websites offering free courses on web design:

webdesign.org – This great site can also be known as the Web Design Library. It offers an ever-growing supply of resources on almost everything related to web design. You can find sections on the basics of web design, along with the more advanced components which you can use to generate a more professional-looking website. There are courses on Photoshop, Flash, HTML, 3D Graphics and CSS, etc. It also provides information about development and site repairs and maintenance. You can also get reviews on essential products in addition to interviews with assorted headliners in the area of web design.

freewebdesigntutorials.com – This web site delivers, as the name implies, free of charge web design courses. It classified its offerings into two sections: CSS and JavaScript. JavaScript includes browser scripting and programming while CSS is all about visual coding technology. The site is quite clean and clutter free, which is good and helpful to the totally non-tech-savvy. The JavaScript lessons are up while the CSS section remains to be a work in progress.

designyourownweb.com – This website is recommended for you if you are a visual learner. You will find free web design video lessons on how to make a website, and also on how to use Nvu, a free website design editor, as well as Gimp, a cost-free graphics design manager. The training videos do consist of huge file sizes and call for a high speed broadband connection, but people employing a dial-up connection may use the step by step guidelines also available.

There are several other great web sites providing free courses, such as webdesignfromscratch.com and 2createawebsite.com. Since lessons can be obtained for free, the total newbie just has to choose one that best suits their learning style or perhaps the one who works toward creating the web site he or she has in mind. Additional lessons can be found as the starter grows in knowledge and in skill level.

Rethinking Document Storage – Stop Wasting Money

It doesn’t make good business sense to spend large amounts of capital to store and maintain hard copy information. As with all aspects of a company’s business, using technologies that will increase productivity and reduce costs is vital to your profitability and success.

Because of the cost-savings available, many companies are changing their attitudes toward data storage and are looking at innovative ways to handle the flow of data. Today, there are several inventive and cost-effective technologies available that can streamline the processing and storing of hard-copy data, which, in turn, will save you money. Money that you can use to improve systems and invest in the future of your business. Let’s take a look at one of these new systems.

Defining the Solution

Digital archiving, also known as scan-to-file, is one of the best methods around for processing and storing documents. Simply put, digital archiving is the process of converting paper information to a digital representation of the original document.

These highly cost-effective conversions allow information to be stored and accessed easily, enabling companies to save time, storage space, money and resources, and increase their productivity and security.

Over time, digitally storing information will reduce the costs of document storage. It will reduce employee workload associated with filing, retrieving and re-filing paper documents. Additionally, it provides easy access to search, retrieve, read, print and e-mail imaged files.

Digital archiving also allows for expedient file transmission over the internet or an internal network. And it creates a flexible, electronic database of corporate documents, such as financial statements, required regulatory documentation, client and patient files, tax and legal documents–all of which can be password-protected to restrict printing and content extraction.

And there’s more good news: The process is simple. Information is scanned and stored on one of a number of forms of media, most often on CD-ROMs, but also on hard disks or other file formats. You then store the digital data in a secure location, either onsite or away from your business.

The digitally stored information can easily be retrieved by simply loading a CD-ROM or disk onto any computer. The document appears just as it did in its original hard copy form and can be saved to the computer, e-mailed or printed.

Digital archiving enables companies to put unlimited amounts of information onto CDs. Imagine taking 35,000 pages of paper and converting it to three CDs.

If you think digital archiving may be right for your company, here are a few questions to ask your visual communications partner:

  1. How is information scanned? Who does it and how long does it take? Information can either be hand-scanned or fed into a scanner based on the type of data being scanned. Scanning should be done by a team of professionally trained and certified digital specialists, who know how to scan and archive your important documents. Scanning times will vary based on the amount of information being converted. For example, 1,200 pages can take up to four hours to complete.
  2. Is the information secure while it’s being scanned for digital archiving? Most likely it is, but you need to ensure that the vendor has a dedicated and secure digital archiving imaging area designed with your sensitive documents in mind. Additionally, you need to verify that the information won’t be shared with any outside source, and your vendor should return all documents upon completion. In some cases, you and the vendor may determine that the scanning should be done at your location.
  3. Where is the information stored? Typically, your vendor should store the information on CDs that will be returned to you for storage.
  4. What format will the digitized documents be in? At a minimum, documents should be converted to PDF because that’s the widely accepted format for digitized information. Additionally, PDF formatting is approved and in use by a host of local, state and federal agencies. However, based on your needs, files can also be created in Word and other industry-specific software.

Spam Defense – Increase Your Online Security

An estimated 45 percent of all e-mail is defined as spam, costing business worldwide $20 billion a year in lost productivity and technology expenses, according to the Radicati Group, a market research firm in Palo Alto, California.

The need to eliminate spam and fraud is critical: Spam and viruses rank as the top two security breaches for small and medium-sized businesses (SMBs)-according to the Yankee Group, more than 80 percent of SMBs have fallen victim to security breaches, leading to major losses in business productivity.

Following are five critical tips which will help you create a more productive workplace that is better protected against spam and phishing attacks-even if you have minimal or no IT staff.

  1. Make sure your employees are aware of “phishing” attacks. For small-business owners, now is the time to educate your employees on how to spot a phishing attack-they’re on the rise and they’re dangerous.
  2. Educate employees on the how-tos of secure e-mail usage. Make sure your employees know they should avoid filling out forms in e-mail messages that ask for personal financial information or passwords. This affects all employees, especially those who book travel reservations, deal with human resources issues or make purchases for your business. Legitimate companies won’t ask for this information via e-mail.
  3. Protect your business from being “phished.” For small businesses, phishing can be especially pernicious, putting owners and employees at risk of online fraud, identity theft and outright robbery. What’s more, phishing also threatens future operations, causing users to have less trust in legitimate, commercial e-mail messages.
  4. Let your employees have some control. Look for a spam-filtering solution that lets users sort through their own junk mail, so they can determine exactly what is spam vs. other mail which might accidentally end up in the trash bin (such as e-mail newsletters and marketing messages). Also, have a procedure in place so employees can report spam and you can in turn report it to your ISP or the Feds at www.ftc.gov.
  5. Choose an e-mail security solution that’s right for you. Because small businesses may not have the money to afford dedicated IT resources, they often require a different type of solution to support their security infrastructure. Since you may not be able to afford the upfront investment in technology to help meet these challenges, you should look to solutions that don’t require an IT resource, are easy to use, and are specifically designed with small businesses in mind.

Don’t wait for an attack to happen before figuring out what to do. Spam attacks are on the rise, and you need to start now to reduce your business risk and develop response plans.

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