Marketing
Marketing (at least the way we see it) is every activity associated with identifying particular wants and needs of a target market of customers, and then going about satisfying those customers better than your competitors. Including market research on customers and products, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
You’ll find articles here that will at least get you started in the right direction.
By J.L. on May 5, 2008
Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to …
Posted in Marketing | Tagged Internet, internet business, marketing strategy, online business, online sales, promote, sales success, websites
By J.L. on January 14, 2008
Brainstorming’s a winner, but how to do it right? Generally performed in groups, it’s a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.
Posted in Marketing | Tagged marketing strategy, sales success, small business, strategy, target market
By J.L. on October 8, 2007
You’re starting your own business. You know what to sell and who your customers are. But how will you decide what your marketing materials should look like or even what you’ll charge for your products or services?
Posted in Marketing | Tagged competition, customer service, customer service policy, e-commerce, marketing strategy, sales success, target market
By J.L. on April 16, 2007
It’s a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that’s no longer the case.
Posted in Marketing | Tagged competition, internet business, internet sales, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on April 2, 2007
Set up an e-mail marketing program for a highly effective, yet low-cost way to up-sell or cross-sell current customers. Since it can cost as much as five times more to …
Posted in Marketing | Tagged email, marketing strategy, online sales, promote, sales success, small business, strategy, target market
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