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Advertising
Advertising (at least the definition we’ve accepted) is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through various media.
You’ll find articles pertaining to advertising budgets, advertising plans, unique advertising methods and how to set up your first advertising campaign.
By J.L. on October 6, 2008
If you’ve never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start?
The first thing you must do is calculate your minimum and maximum allowable ad budgets:
* Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it’s important to remember that we’re talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
By J.L. on May 19, 2008
Most business signs are invisible and utterly useless. They’re well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on February 12, 2008
Not all ads are created equal. Just because a certain pitch worked for one business, doesn’t mean it’ll work for yours. How to choose?
Posted in Advertising | Tagged marketing strategy, sales success, small business, strategy
By J.L. on June 18, 2007
Which advertising plan is best: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers? The answer is a simple one …
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on June 4, 2007
All types of advertising will work if they’re used properly — not just “tried.” The fact that the various forms of media utilize each other illustrates that no one kind of advertising is superior.
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
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