By J.L. on November 15, 2008
Good websites begin with a good design that is simple to use. The graphic design and content on the homepage should grab the consumer’s attention, and the interior pages should be easy to navigate. Information must be easily found and should be expressed in the “language” of the customer, rather than the company’s internal lingo. [...]
Posted in Internet | Tagged design tips, e-commerce, internet sales, online business, online sales, web design, websites
By J.L. on November 11, 2008
The most important step merchants can take to sell almost any product online is to include a lot of photos. Online shoppers expect to see what a product looks like, especially since they can’t pick it up and examine it before making their purchases. Merchants should use photos showing their items from a variety of [...]
Posted in Internet | Tagged ecommerce, internet sales, online business, online sales, target market, web design, websites
By J.L. on May 5, 2008
Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to …
Posted in Marketing | Tagged Internet, internet business, marketing strategy, online business, online sales, promote, sales success, websites
By J.L. on March 10, 2008
Your website isn’t getting any traffic. What’s worse is you’re not generating any sales. Plus, without traffic, you can’t test the key components of your sales process. In other words, you’re in a pickle.
Posted in Internet | Tagged e-commerce, internet business, internet sales, marketing strategy, online business, online sales, promote, strategy, target market, web design, websites
By J.L. on August 20, 2007
How do you get paid? By accepting credit cards for payments. How do you do that? A good first place to start your search for merchant status is your own bank. Most issue credit cards, and if you have a long-term relationship, that’s a big plus. Your bank says no? Try …
Posted in Internet | Tagged customer service, customer service policy, e-commerce, internet business, internet sales, online business, online sales, online shopping cart, sales success, shopping cart, tax, web design, websites
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
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