SuncoastGlobal.com » target market

Product Marketing “Must Do’s”

J.L. — Tue, 11 Nov 2008 18:50:01 +0000

The most important step merchants can take to sell almost any product online is to include a lot of photos. Online shoppers expect to see what a product looks like, especially since they can’t pick it up and examine it before making their purchases. Merchants should use photos showing their items from a variety of [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Who Are You Selling To?

J.L. — Mon, 10 Nov 2008 12:27:30 +0000

Who is your target audience? Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socio-economic factors that determine how it will approach the consumer. Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group. Other products [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Advertising Budgets – How Much Is Too Much

J.L. — Mon, 06 Oct 2008 15:23:49 +0000

If you've never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start? The first thing you must do is calculate your minimum and maximum allowable ad budgets: * Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Your Customer Is Your Company’s Lifeblood – Treat Him Right

J.L. — Mon, 18 Aug 2008 15:43:35 +0000

When you only have a few employees and a few customers, it's easy to stay on top of things. As you add more customers and and employees, it gets quite a bit harder. You actually create the potential for growth at the same time you're creating the potential for disaster. Creating a customer service policy and sticking to it can make it easier on you. Take these steps to help you [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Create a Good Sign – Stop Being Invisible

J.L. — Mon, 19 May 2008 14:27:45 +0000

Most business signs are invisible and utterly useless. They're well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Attract Your Audience Now

J.L. — Mon, 10 Mar 2008 14:55:18 +0000

Your website isn't getting any traffic. What's worse is you're not generating any sales. Plus, without traffic, you can't test the key components of your sales process. In other words, you're in a pickle.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Ramp Up Your Sales Right Now

J.L. — Tue, 26 Feb 2008 15:59:23 +0000

Sure, there's more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research, online sales ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Brainstorm Your Way to Success

J.L. — Mon, 14 Jan 2008 14:16:15 +0000

Brainstorming's a winner, but how to do it right? Generally performed in groups, it's a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Close Sales Like A Master

J.L. — Sat, 08 Dec 2007 16:09:01 +0000

Sales are closed because you asked the right questions. Every answer you need to get in order to meet someone, qualify them as to their needs, get permission to give a presentation or close a sale will come to you only if you ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com