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By J.L. on November 11, 2008
The most important step merchants can take to sell almost any product online is to include a lot of photos. Online shoppers expect to see what a product looks like, especially since they can’t pick it up and examine it before making their purchases. Merchants should use photos showing their items from a variety of [...]
Posted in Internet | Tagged ecommerce, internet sales, online business, online sales, target market, web design, websites
By J.L. on November 10, 2008
Who is your target audience? Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socio-economic factors that determine how it will approach the consumer. Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group. Other products [...]
Posted in Internet | Tagged e-commerce, international business, internet business, internet sales, online business, online sales, sales success, target market
By J.L. on October 6, 2008
If you’ve never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start?
The first thing you must do is calculate your minimum and maximum allowable ad budgets:
* Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it’s important to remember that we’re talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
By J.L. on August 18, 2008
When you only have a few employees and a few customers, it’s easy to stay on top of things. As you add more customers and and employees, it gets quite a bit harder. You actually create the potential for growth at the same time you’re creating the potential for disaster.
Creating a customer service policy and sticking to it can make it easier on you. Take these steps to help you [...]
Posted in Sales | Tagged customer service, customer service policy, internet business, internet sales, marketing strategy, online business, online sales, small business, strategy, target market
By J.L. on May 19, 2008
Most business signs are invisible and utterly useless. They’re well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on March 10, 2008
Your website isn’t getting any traffic. What’s worse is you’re not generating any sales. Plus, without traffic, you can’t test the key components of your sales process. In other words, you’re in a pickle.
Posted in Internet | Tagged e-commerce, internet business, internet sales, marketing strategy, online business, online sales, promote, strategy, target market, web design, websites
By J.L. on February 26, 2008
Sure, there’s more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research, online sales …
Posted in Internet | Tagged competition, promote, target market
By J.L. on January 14, 2008
Brainstorming’s a winner, but how to do it right? Generally performed in groups, it’s a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.
Posted in Marketing | Tagged marketing strategy, sales success, small business, strategy, target market
By J.L. on December 8, 2007
Sales are closed because you asked the right questions. Every answer you need to get in order to meet someone, qualify them as to their needs, get permission to give a presentation or close a sale will come to you only if you …
Posted in Sales | Tagged customer service, customer service policy, marketing strategy, sales success, strategy, target market
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