By J.L. on December 4, 2006
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet …
Posted in Start-Ups | Tagged competition, customer service, customer service policy, financing, Internet, internet business, marketing strategy, online business, online sales, strategy, target market
By J.L. on November 20, 2006
Chances are, you’ve heard the phrase “location, location, location” more than a few times. But if you’re in the throes of creating a spectacular menu for your new restaurant or finding …
Posted in Start-Ups | Tagged competition, real estate law, sales success, small business, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
By J.L. on October 23, 2006
It’s an age-old question that faces every entrepreneur: What do I pay myself? There are a lot of different ways to answer that, but the two most common are …..
Posted in Start-Ups | Tagged capital, financing, inventory, sales success, small business, strategy, tax
Top Business News