By J.L. on May 21, 2007
Your telephone is not the enemy. It’s not covered with spiders and it won’t electrocute you if you touch it. It’s your fear of rejection that’s your problem.
Posted in Sales | Tagged customer service, customer service policy, promote, sales success, strategy, target market
By J.L. on May 7, 2007
Do you draw a blank when you try to write a sales letter? Do your ideas sound good in your head but don’t come together on paper? You’re not alone.
Posted in Sales | Tagged customer service, marketing strategy, promote, sales success, small business, strategy, target market
By J.L. on April 16, 2007
It’s a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that’s no longer the case.
Posted in Marketing | Tagged competition, internet business, internet sales, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on April 2, 2007
Set up an e-mail marketing program for a highly effective, yet low-cost way to up-sell or cross-sell current customers. Since it can cost as much as five times more to …
Posted in Marketing | Tagged email, marketing strategy, online sales, promote, sales success, small business, strategy, target market
By J.L. on February 19, 2007
In a world dominated by big-box retailers, wanting to start an independent retail business probably feels a bit like David battling Goliath. “Why bother?” you think. “I’ll only get crushed.” But these days, your small size could save your business. Here’s how ….
Posted in Start-Ups | Tagged business license, customer service, sales success, small business, strategy, target market
By J.L. on February 5, 2007
Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes …
Posted in Start-Ups | Tagged competition, government, small business, strategy, target market
By J.L. on January 22, 2007
Who can sell a service? Anyone and everyone. Everyone is qualified because each of us has skills, knowledge or experience that other people are willing to pay for in the form of a service; or they’re willing to pay you to …
Posted in Start-Ups | Tagged capital, customer service, customer service policy, marketing strategy, sales success, small business, strategy, target market, tax
By J.L. on January 8, 2007
Are dreams of freelancing dancing through your head? If you’re nodding yes, now’s a great time to give it a whirl. As companies scale back on their expensive, benefit-heavy workforce, they’re increasingly turning to …
Posted in Start-Ups | Tagged customer service, marketing strategy, online sales, promote, sales success, strategy, target market
By J.L. on December 18, 2006
It’s a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem …
Posted in Start-Ups | Tagged competition, customer service, e-commerce, Internet, internet business, inventory, marketing strategy, online business, online sales, sales success, strategy, target market
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