By J.L. on January 21, 2008
Do you know your customers? How do they like to interact with you? How well are your online channels performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor?
Posted in Start-Ups | Tagged customer service, customer service policy, internet sales, online business, online sales, promote, sales success, small business, strategy
By J.L. on January 14, 2008
Brainstorming’s a winner, but how to do it right? Generally performed in groups, it’s a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.
Posted in Marketing | Tagged marketing strategy, sales success, small business, strategy, target market
By J.L. on January 7, 2008
You’ve decided to strike out on your own. So, what kind of business structure will you choose? Answer these two questions and you’ve got your answer:
Posted in Start-Ups | Tagged business license, capital, small business, strategy, tax
By J.L. on December 8, 2007
Sales are closed because you asked the right questions. Every answer you need to get in order to meet someone, qualify them as to their needs, get permission to give a presentation or close a sale will come to you only if you …
Posted in Sales | Tagged customer service, customer service policy, marketing strategy, sales success, strategy, target market
By J.L. on September 17, 2007
The ring of the cash register has long been the sound of music. But today the cash register of even the smallest business may be attached to a computer via “point-of-sale” (POS) systems. These systems have grown in popularity over conventional cash registers because they don’t just ring up sales. They
Posted in Tech | Tagged competition, customer service, inventory, sales success, small business, strategy, target market
By J.L. on August 6, 2007
Start-up financing is the initial infusion of money that advances an idea or an intention into something tangible. It is appropriate for any business. Even though it’s everywhere, it’s sometimes difficult to find.
Posted in Money | Tagged capital, financing, small business, strategy, tax, venture capital
By J.L. on July 9, 2007
In the beginning, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things. As your enterprise grows, you’ll find yourself stretched thinner and thinner.
Posted in Management | Tagged financing, small business, strategy
By J.L. on June 18, 2007
Which advertising plan is best: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers? The answer is a simple one …
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on June 4, 2007
All types of advertising will work if they’re used properly — not just “tried.” The fact that the various forms of media utilize each other illustrates that no one kind of advertising is superior.
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
Top Business News