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By J.L. on July 9, 2007
In the beginning, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things. As your enterprise grows, you’ll find yourself stretched thinner and thinner.
Posted in Management | Tagged financing, small business, strategy
By J.L. on May 7, 2007
Do you draw a blank when you try to write a sales letter? Do your ideas sound good in your head but don’t come together on paper? You’re not alone.
Posted in Sales | Tagged customer service, marketing strategy, promote, sales success, small business, strategy, target market
By J.L. on April 2, 2007
Set up an e-mail marketing program for a highly effective, yet low-cost way to up-sell or cross-sell current customers. Since it can cost as much as five times more to …
Posted in Marketing | Tagged email, marketing strategy, online sales, promote, sales success, small business, strategy, target market
By J.L. on February 19, 2007
In a world dominated by big-box retailers, wanting to start an independent retail business probably feels a bit like David battling Goliath. “Why bother?” you think. “I’ll only get crushed.” But these days, your small size could save your business. Here’s how ….
Posted in Start-Ups | Tagged business license, customer service, sales success, small business, strategy, target market
By J.L. on February 5, 2007
Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes …
Posted in Start-Ups | Tagged competition, government, small business, strategy, target market
By J.L. on January 22, 2007
Who can sell a service? Anyone and everyone. Everyone is qualified because each of us has skills, knowledge or experience that other people are willing to pay for in the form of a service; or they’re willing to pay you to …
Posted in Start-Ups | Tagged capital, customer service, customer service policy, marketing strategy, sales success, small business, strategy, target market, tax
By J.L. on November 20, 2006
Chances are, you’ve heard the phrase “location, location, location” more than a few times. But if you’re in the throes of creating a spectacular menu for your new restaurant or finding …
Posted in Start-Ups | Tagged competition, real estate law, sales success, small business, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
By J.L. on October 23, 2006
It’s an age-old question that faces every entrepreneur: What do I pay myself? There are a lot of different ways to answer that, but the two most common are …..
Posted in Start-Ups | Tagged capital, financing, inventory, sales success, small business, strategy, tax
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