Sun Coast Global Marketing - Florida Small Business Consulting » shipping charges http://www.suncoastglobal.com Helping Florida small business reach a global marketplace with useful, accurate and timely information. Sun, 24 Jan 2010 18:19:42 +0000 en hourly 1 http://wordpress.org/?v= Who Pays the Shipping? http://www.suncoastglobal.com/internet/who-pays-the-shipping/ http://www.suncoastglobal.com/internet/who-pays-the-shipping/#comments Thu, 13 Nov 2008 12:41:33 +0000 J.L. http://www.suncoastglobal.com/?p=474 Originally Posted on: Florida Small Business Consulting - SuncoastGlobal.com

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]]> What about shipping charges? Online shopping breaks down most often over shipping charges. Imagine this: A customer sees a great price for just the product she’s been searching for. After entering the information on the electronic order form, she is startled to see a huge shipping fee tacked onto the price. The result? By barely lifting a finger, the shopper clicks off the site and goes elsewhere.

Some online companies absorb shipping charges; others include them in the listed price and offer “free” shipping. All the major postal carriers have websites that allow merchants to calculate the shipping charge for any item, based on weight and location.

Shipping efficiency and pricing can be major competitive advantages or hand grenades in an online store’s shopping cart. Try to make a profit on shipping charges — your store is more likely to lose the sale than gain the margin.

Originally Posted on: Florida Small Business Consulting - SuncoastGlobal.com

Related articles:
  1. Shopping Carts & E-commerce
  2. Who Are You Selling To?
  3. E-Commerce Primer – How To Begin Getting Paid
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