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By J.L. on January 14, 2008
Brainstorming’s a winner, but how to do it right? Generally performed in groups, it’s a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.
Posted in Marketing | Tagged marketing strategy, sales success, small business, strategy, target market
By J.L. on December 8, 2007
Sales are closed because you asked the right questions. Every answer you need to get in order to meet someone, qualify them as to their needs, get permission to give a presentation or close a sale will come to you only if you …
Posted in Sales | Tagged customer service, customer service policy, marketing strategy, sales success, strategy, target market
By J.L. on November 19, 2007
The prices you charge for what you sell have an enormous ability to affect your company’s growth. They can lure some customers and drive others away, produce profits from declining products and turn cash cows into money-losing dogs.
Posted in Start-Ups | Tagged competition, customer service, customer service policy, internet sales, inventory, marketing strategy, online business, online sales, online shopping cart, sales success, target market
By J.L. on October 8, 2007
You’re starting your own business. You know what to sell and who your customers are. But how will you decide what your marketing materials should look like or even what you’ll charge for your products or services?
Posted in Marketing | Tagged competition, customer service, customer service policy, e-commerce, marketing strategy, sales success, target market
By J.L. on September 17, 2007
The ring of the cash register has long been the sound of music. But today the cash register of even the smallest business may be attached to a computer via “point-of-sale” (POS) systems. These systems have grown in popularity over conventional cash registers because they don’t just ring up sales. They
Posted in Tech | Tagged competition, customer service, inventory, sales success, small business, strategy, target market
By J.L. on August 20, 2007
How do you get paid? By accepting credit cards for payments. How do you do that? A good first place to start your search for merchant status is your own bank. Most issue credit cards, and if you have a long-term relationship, that’s a big plus. Your bank says no? Try …
Posted in Internet | Tagged customer service, customer service policy, e-commerce, internet business, internet sales, online business, online sales, online shopping cart, sales success, shopping cart, tax, web design, websites
By J.L. on July 23, 2007
Here is a partial list of the most important legal issues you face on the internet. Learn them.
Posted in Internet | Tagged business attorney, business law, business license, government, internet sales, online business, online sales, online shopping cart, sales success, shopping cart, target market, tax, tax law, taxes, types of attorneys
By J.L. on June 18, 2007
Which advertising plan is best: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers? The answer is a simple one …
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on June 4, 2007
All types of advertising will work if they’re used properly — not just “tried.” The fact that the various forms of media utilize each other illustrates that no one kind of advertising is superior.
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
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