SuncoastGlobal.com » sales success

Who Are You Selling To?

J.L. — Mon, 10 Nov 2008 12:27:30 +0000

Who is your target audience? Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socio-economic factors that determine how it will approach the consumer. Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group. Other products [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

3 Key Steps to Success

J.L. — Thu, 06 Nov 2008 14:23:48 +0000

There are two resounding traits that help entrepreneurs overcome the challenges of starting a business and reaping the rewards of their labor. Just like opening a physical store, setting up shop online takes passion and demands ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Advertising Budgets – How Much Is Too Much

J.L. — Mon, 06 Oct 2008 15:23:49 +0000

If you've never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start? The first thing you must do is calculate your minimum and maximum allowable ad budgets: * Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Create a Good Sign – Stop Being Invisible

J.L. — Mon, 19 May 2008 14:27:45 +0000

Most business signs are invisible and utterly useless. They're well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Feature Articles That Will Get You Noticed

J.L. — Mon, 05 May 2008 19:02:39 +0000

Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Hire The Right People – They’re Worth Every Penny

J.L. — Mon, 07 Apr 2008 13:14:29 +0000

How many times have you tried so hard to match the skills of a candidate to the demands of the open position that the most important characteristics of a person have been relegated to lesser importance or forgotten entirely?

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Design Your Perfect Business Card

J.L. — Mon, 24 Mar 2008 14:48:13 +0000

A business card is a very important part of your marketing plan. In fact, it's the most powerful part. Don't expect your business card to tell the whole story about your company. Expect it to present a professional image people will remember. A business card will make or ....

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

All Advertising Campaigns Are Not Created Equal

J.L. — Tue, 12 Feb 2008 15:57:25 +0000

Not all ads are created equal. Just because a certain pitch worked for one business, doesn't mean it'll work for yours. How to choose?

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Customer Relations Management

J.L. — Mon, 21 Jan 2008 15:41:15 +0000

Do you know your customers? How do they like to interact with you? How well are your online channels performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor?

Originally Posted under: Small Business Marketing on SuncoastGlobal.com