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By J.L. on November 10, 2008
Who is your target audience? Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socio-economic factors that determine how it will approach the consumer. Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group.
Other products or [...]
Posted in Internet | Tagged e-commerce, international business, internet business, internet sales, online business, online sales, sales success, target market
By J.L. on November 6, 2008
There are two resounding traits that help entrepreneurs overcome the challenges of starting a business and reaping the rewards of their labor. Just like opening a physical store, setting up shop online takes passion and demands …
Posted in Internet | Tagged e-commerce, internet sales, marketing strategy, online business, sales success
By J.L. on October 6, 2008
If you’ve never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start?
The first thing you must do is calculate your minimum and maximum allowable ad budgets:
* Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it’s important to remember that we’re talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
By J.L. on May 19, 2008
Most business signs are invisible and utterly useless. They’re well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on May 5, 2008
Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to …
Posted in Marketing | Tagged Internet, internet business, marketing strategy, online business, online sales, promote, sales success, websites
By J.L. on April 7, 2008
How many times have you tried so hard to match the skills of a candidate to the demands of the open position that the most important characteristics of a person have been relegated to lesser importance or forgotten entirely?
Posted in Start-Ups | Tagged competition, customer service, government, internet business, sales success, small business, strategy
By J.L. on March 24, 2008
A business card is a very important part of your marketing plan. In fact, it’s the most powerful part. Don’t expect your business card to tell the whole story about your company. Expect it to present a professional image people will remember. A business card will make or ….
Posted in Start-Ups | Tagged marketing strategy, promote, sales success
By J.L. on February 12, 2008
Not all ads are created equal. Just because a certain pitch worked for one business, doesn’t mean it’ll work for yours. How to choose?
Posted in Advertising | Tagged marketing strategy, sales success, small business, strategy
By J.L. on January 21, 2008
Do you know your customers? How do they like to interact with you? How well are your online channels performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor?
Posted in Start-Ups | Tagged customer service, customer service policy, internet sales, online business, online sales, promote, sales success, small business, strategy