SuncoastGlobal.com » promote

Advertising Budgets – How Much Is Too Much

J.L. — Mon, 06 Oct 2008 15:23:49 +0000

If you've never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start? The first thing you must do is calculate your minimum and maximum allowable ad budgets: * Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Ready To Build Your E-Commerce Site?

J.L. — Mon, 22 Sep 2008 15:03:40 +0000

Setting up an e-commerce site couldn't be simpler. Simply pick one of the following that's right for you, log on and get started. Many experts and entrepreneurs believe that building your own website is a no-brainer, thanks to the inexpensive, easy-to-use and sophisticated e-commerce services available. "If you're a one to two-person firm, [you have] someone on your staff [who] can design a website and you only sell a few products, there's no reason not [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Feature Articles That Will Get You Noticed

J.L. — Mon, 05 May 2008 19:02:39 +0000

Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Design Your Perfect Business Card

J.L. — Mon, 24 Mar 2008 14:48:13 +0000

A business card is a very important part of your marketing plan. In fact, it's the most powerful part. Don't expect your business card to tell the whole story about your company. Expect it to present a professional image people will remember. A business card will make or ....

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Attract Your Audience Now

J.L. — Mon, 10 Mar 2008 14:55:18 +0000

Your website isn't getting any traffic. What's worse is you're not generating any sales. Plus, without traffic, you can't test the key components of your sales process. In other words, you're in a pickle.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Ramp Up Your Sales Right Now

J.L. — Tue, 26 Feb 2008 15:59:23 +0000

Sure, there's more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research, online sales ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Customer Relations Management

J.L. — Mon, 21 Jan 2008 15:41:15 +0000

Do you know your customers? How do they like to interact with you? How well are your online channels performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor?

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Winning Advertising Methods

J.L. — Mon, 04 Jun 2007 14:25:35 +0000

All types of advertising will work if they're used properly -- not just "tried." The fact that the various forms of media utilize each other illustrates that no one kind of advertising is superior.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Win With Successful Phone Strategies

J.L. — Mon, 21 May 2007 15:18:14 +0000

Your telephone is not the enemy. It's not covered with spiders and it won't electrocute you if you touch it. It's your fear of rejection that's your problem.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com