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By J.L. on July 23, 2007
Here is a partial list of the most important legal issues you face on the internet. Learn them.
Posted in Internet | Tagged business attorney, business law, business license, government, internet sales, online business, online sales, online shopping cart, sales success, shopping cart, target market, tax, tax law, taxes, types of attorneys
By J.L. on April 16, 2007
It’s a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that’s no longer the case.
Posted in Marketing | Tagged competition, internet business, internet sales, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on April 2, 2007
Set up an e-mail marketing program for a highly effective, yet low-cost way to up-sell or cross-sell current customers. Since it can cost as much as five times more to …
Posted in Marketing | Tagged email, marketing strategy, online sales, promote, sales success, small business, strategy, target market
By J.L. on January 8, 2007
Are dreams of freelancing dancing through your head? If you’re nodding yes, now’s a great time to give it a whirl. As companies scale back on their expensive, benefit-heavy workforce, they’re increasingly turning to …
Posted in Start-Ups | Tagged customer service, marketing strategy, online sales, promote, sales success, strategy, target market
By J.L. on December 18, 2006
It’s a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem …
Posted in Start-Ups | Tagged competition, customer service, e-commerce, Internet, internet business, inventory, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on December 4, 2006
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet …
Posted in Start-Ups | Tagged competition, customer service, customer service policy, financing, Internet, internet business, marketing strategy, online business, online sales, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
By J.L. on October 9, 2006
Your logo is a visual representation of everything you stand for. Think of golden arches or the swoosh — these two impressive logos embody these companies well. Unfortunately …
Posted in Start-Ups | Tagged competition, internet sales, marketing strategy, online sales, sales success, small business, target market
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