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By J.L. on November 5, 2007
Everyone wants a piece of you. They send you e-mail. It makes you feel important. Love it? Really? Then, please take some of mine! More than 100 real e-mails come in each day.
Posted in Tech | Tagged computer security, computers, email, online business, small business
By J.L. on August 20, 2007
How do you get paid? By accepting credit cards for payments. How do you do that? A good first place to start your search for merchant status is your own bank. Most issue credit cards, and if you have a long-term relationship, that’s a big plus. Your bank says no? Try …
Posted in Internet | Tagged customer service, customer service policy, e-commerce, internet business, internet sales, online business, online sales, online shopping cart, sales success, shopping cart, tax, web design, websites
By J.L. on July 23, 2007
Here is a partial list of the most important legal issues you face on the internet. Learn them.
Posted in Internet | Tagged business attorney, business law, business license, government, internet sales, online business, online sales, online shopping cart, sales success, shopping cart, target market, tax, tax law, taxes, types of attorneys
By J.L. on April 16, 2007
It’s a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that’s no longer the case.
Posted in Marketing | Tagged competition, internet business, internet sales, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on December 18, 2006
It’s a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem …
Posted in Start-Ups | Tagged competition, customer service, e-commerce, Internet, internet business, inventory, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on December 4, 2006
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet …
Posted in Start-Ups | Tagged competition, customer service, customer service policy, financing, Internet, internet business, marketing strategy, online business, online sales, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
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