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By J.L. on November 10, 2008
Who is your target audience? Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socio-economic factors that determine how it will approach the consumer. Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group. Other products [...]
Posted in Internet | Tagged e-commerce, international business, internet business, internet sales, online business, online sales, sales success, target market
By J.L. on November 8, 2008
You will have several important questions to address honestly here. Does the web make sense for your business? The web has an immense power to transform a business. With that said, sometimes a product just doesn’t seem to lend itself to online sales — at least at first glance. Businesses like amusement parks, bowling alleys [...]
Posted in Internet | Tagged e-commerce, internet sales, online business, online sales
By J.L. on November 6, 2008
There are two resounding traits that help entrepreneurs overcome the challenges of starting a business and reaping the rewards of their labor. Just like opening a physical store, setting up shop online takes passion and demands …
Posted in Internet | Tagged e-commerce, internet sales, marketing strategy, online business, sales success
By J.L. on September 15, 2008
As with any business move or expansion, considering an online presence can raise a sometimes dizzying list of questions for an entrepreneur. Exactly what must be put in place to make it happen? How does an online presence change the market for the business? What are competitors doing? How will people shop? What kind of security is required? How will customers pay online? Why Go Online? The most amazing aspect of e-commerce is its ability to impact sales and marketing [...]
Posted in Start-Ups | Tagged e-commerce, internet sales, online business, online sales, online shopping cart, shopping cart
By J.L. on August 18, 2008
When you only have a few employees and a few customers, it’s easy to stay on top of things. As you add more customers and and employees, it gets quite a bit harder. You actually create the potential for growth at the same time you’re creating the potential for disaster.
Creating a customer service policy and sticking to it can make it easier on you. Take these steps to help you [...]
Posted in Sales | Tagged customer service, customer service policy, internet business, internet sales, marketing strategy, online business, online sales, small business, strategy, target market
By J.L. on May 5, 2008
Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to …
Posted in Marketing | Tagged Internet, internet business, marketing strategy, online business, online sales, promote, sales success, websites
By J.L. on March 10, 2008
Your website isn’t getting any traffic. What’s worse is you’re not generating any sales. Plus, without traffic, you can’t test the key components of your sales process. In other words, you’re in a pickle.
Posted in Internet | Tagged e-commerce, internet business, internet sales, marketing strategy, online business, online sales, promote, strategy, target market, web design, websites
By J.L. on January 21, 2008
Do you know your customers? How do they like to interact with you? How well are your online channels performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor?
Posted in Start-Ups | Tagged customer service, customer service policy, internet sales, online business, online sales, promote, sales success, small business, strategy
By J.L. on November 19, 2007
The prices you charge for what you sell have an enormous ability to affect your company’s growth. They can lure some customers and drive others away, produce profits from declining products and turn cash cows into money-losing dogs.
Posted in Start-Ups | Tagged competition, customer service, customer service policy, internet sales, inventory, marketing strategy, online business, online sales, online shopping cart, sales success, target market
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