Browse: Home / marketing strategy
By J.L. on January 22, 2007
Who can sell a service? Anyone and everyone. Everyone is qualified because each of us has skills, knowledge or experience that other people are willing to pay for in the form of a service; or they’re willing to pay you to …
Posted in Start-Ups | Tagged capital, customer service, customer service policy, marketing strategy, sales success, small business, strategy, target market, tax
By J.L. on January 8, 2007
Are dreams of freelancing dancing through your head? If you’re nodding yes, now’s a great time to give it a whirl. As companies scale back on their expensive, benefit-heavy workforce, they’re increasingly turning to …
Posted in Start-Ups | Tagged customer service, marketing strategy, online sales, promote, sales success, strategy, target market
By J.L. on December 18, 2006
It’s a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem …
Posted in Start-Ups | Tagged competition, customer service, e-commerce, Internet, internet business, inventory, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on December 4, 2006
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet …
Posted in Start-Ups | Tagged competition, customer service, customer service policy, financing, Internet, internet business, marketing strategy, online business, online sales, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
By J.L. on October 9, 2006
Your logo is a visual representation of everything you stand for. Think of golden arches or the swoosh — these two impressive logos embody these companies well. Unfortunately …
Posted in Start-Ups | Tagged competition, internet sales, marketing strategy, online sales, sales success, small business, target market
Top Business News