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By J.L. on December 8, 2007
Sales are closed because you asked the right questions. Every answer you need to get in order to meet someone, qualify them as to their needs, get permission to give a presentation or close a sale will come to you only if you …
Posted in Sales | Tagged customer service, customer service policy, marketing strategy, sales success, strategy, target market
By J.L. on November 19, 2007
The prices you charge for what you sell have an enormous ability to affect your company’s growth. They can lure some customers and drive others away, produce profits from declining products and turn cash cows into money-losing dogs.
Posted in Start-Ups | Tagged competition, customer service, customer service policy, internet sales, inventory, marketing strategy, online business, online sales, online shopping cart, sales success, target market
By J.L. on October 8, 2007
You’re starting your own business. You know what to sell and who your customers are. But how will you decide what your marketing materials should look like or even what you’ll charge for your products or services?
Posted in Marketing | Tagged competition, customer service, customer service policy, e-commerce, marketing strategy, sales success, target market
By J.L. on June 18, 2007
Which advertising plan is best: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers? The answer is a simple one …
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on June 4, 2007
All types of advertising will work if they’re used properly — not just “tried.” The fact that the various forms of media utilize each other illustrates that no one kind of advertising is superior.
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
By J.L. on May 7, 2007
Do you draw a blank when you try to write a sales letter? Do your ideas sound good in your head but don’t come together on paper? You’re not alone.
Posted in Sales | Tagged customer service, marketing strategy, promote, sales success, small business, strategy, target market
By J.L. on April 16, 2007
It’s a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that’s no longer the case.
Posted in Marketing | Tagged competition, internet business, internet sales, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on April 2, 2007
Set up an e-mail marketing program for a highly effective, yet low-cost way to up-sell or cross-sell current customers. Since it can cost as much as five times more to …
Posted in Marketing | Tagged email, marketing strategy, online sales, promote, sales success, small business, strategy, target market
By J.L. on March 19, 2007
Online surveys are very effective and affordable. They’re a great way for you to obtain the feedback you need. Through online surveys, you can better understand your customers. Then, you can …
Posted in Sales | Tagged customer service, customer service policy, marketing strategy, promote, sales success, target market
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