SuncoastGlobal.com » marketing strategy

3 Key Steps to Success

J.L. — Thu, 06 Nov 2008 14:23:48 +0000

There are two resounding traits that help entrepreneurs overcome the challenges of starting a business and reaping the rewards of their labor. Just like opening a physical store, setting up shop online takes passion and demands ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Advertising Budgets – How Much Is Too Much

J.L. — Mon, 06 Oct 2008 15:23:49 +0000

If you've never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start? The first thing you must do is calculate your minimum and maximum allowable ad budgets: * Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Your Customer Is Your Company’s Lifeblood – Treat Him Right

J.L. — Mon, 18 Aug 2008 15:43:35 +0000

When you only have a few employees and a few customers, it's easy to stay on top of things. As you add more customers and and employees, it gets quite a bit harder. You actually create the potential for growth at the same time you're creating the potential for disaster. Creating a customer service policy and sticking to it can make it easier on you. Take these steps to help you [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Create a Good Sign – Stop Being Invisible

J.L. — Mon, 19 May 2008 14:27:45 +0000

Most business signs are invisible and utterly useless. They're well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Feature Articles That Will Get You Noticed

J.L. — Mon, 05 May 2008 19:02:39 +0000

Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Design Your Perfect Business Card

J.L. — Mon, 24 Mar 2008 14:48:13 +0000

A business card is a very important part of your marketing plan. In fact, it's the most powerful part. Don't expect your business card to tell the whole story about your company. Expect it to present a professional image people will remember. A business card will make or ....

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Attract Your Audience Now

J.L. — Mon, 10 Mar 2008 14:55:18 +0000

Your website isn't getting any traffic. What's worse is you're not generating any sales. Plus, without traffic, you can't test the key components of your sales process. In other words, you're in a pickle.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

All Advertising Campaigns Are Not Created Equal

J.L. — Tue, 12 Feb 2008 15:57:25 +0000

Not all ads are created equal. Just because a certain pitch worked for one business, doesn't mean it'll work for yours. How to choose?

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Brainstorm Your Way to Success

J.L. — Mon, 14 Jan 2008 14:16:15 +0000

Brainstorming's a winner, but how to do it right? Generally performed in groups, it's a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com