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By J.L. on November 6, 2008
There are two resounding traits that help entrepreneurs overcome the challenges of starting a business and reaping the rewards of their labor. Just like opening a physical store, setting up shop online takes passion and demands …
Posted in Internet | Tagged e-commerce, internet sales, marketing strategy, online business, sales success
By J.L. on October 6, 2008
If you’ve never really done much advertising and relied mostly on networking and word-of-mouth, how can you figure out where to start?
The first thing you must do is calculate your minimum and maximum allowable ad budgets:
* Step 1: Take 10 percent and 12 percent of your projected annual gross sales and multiply each by the markup made on your average transaction. In this first step, it’s important to remember that we’re talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is [...]
Posted in Advertising | Tagged marketing strategy, promote, sales success, strategy, target market
By J.L. on August 18, 2008
When you only have a few employees and a few customers, it’s easy to stay on top of things. As you add more customers and and employees, it gets quite a bit harder. You actually create the potential for growth at the same time you’re creating the potential for disaster.
Creating a customer service policy and sticking to it can make it easier on you. Take these steps to help you [...]
Posted in Sales | Tagged customer service, customer service policy, internet business, internet sales, marketing strategy, online business, online sales, small business, strategy, target market
By J.L. on May 19, 2008
Most business signs are invisible and utterly useless. They’re well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.
Posted in Advertising | Tagged marketing strategy, sales success, strategy, target market
By J.L. on May 5, 2008
Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to …
Posted in Marketing | Tagged Internet, internet business, marketing strategy, online business, online sales, promote, sales success, websites
By J.L. on March 24, 2008
A business card is a very important part of your marketing plan. In fact, it’s the most powerful part. Don’t expect your business card to tell the whole story about your company. Expect it to present a professional image people will remember. A business card will make or ….
Posted in Start-Ups | Tagged marketing strategy, promote, sales success
By J.L. on March 10, 2008
Your website isn’t getting any traffic. What’s worse is you’re not generating any sales. Plus, without traffic, you can’t test the key components of your sales process. In other words, you’re in a pickle.
Posted in Internet | Tagged e-commerce, internet business, internet sales, marketing strategy, online business, online sales, promote, strategy, target market, web design, websites
By J.L. on February 12, 2008
Not all ads are created equal. Just because a certain pitch worked for one business, doesn’t mean it’ll work for yours. How to choose?
Posted in Advertising | Tagged marketing strategy, sales success, small business, strategy
By J.L. on January 14, 2008
Brainstorming’s a winner, but how to do it right? Generally performed in groups, it’s a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.
Posted in Marketing | Tagged marketing strategy, sales success, small business, strategy, target market