By J.L. on November 11, 2008
You’ve read the first two articles in my “Online Business” series and you’ve done the preliminaries. Now the first major choice you’ll have to make. Will you do all the work yourself or will you outsource it? The doors of an online business never close. By not running a 24/7 operation, online business owners may [...]
Posted in Internet | Tagged e-commerce, Internet, internet sales, online business, online sales
By J.L. on May 5, 2008
Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to …
Posted in Marketing | Tagged Internet, internet business, marketing strategy, online business, online sales, promote, sales success, websites
By J.L. on December 18, 2006
It’s a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem …
Posted in Start-Ups | Tagged competition, customer service, e-commerce, Internet, internet business, inventory, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on December 4, 2006
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet …
Posted in Start-Ups | Tagged competition, customer service, customer service policy, financing, Internet, internet business, marketing strategy, online business, online sales, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
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