SuncoastGlobal.com » internet business

Who Are You Selling To?

J.L. — Mon, 10 Nov 2008 12:27:30 +0000

Who is your target audience? Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socio-economic factors that determine how it will approach the consumer. Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group. Other products [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Your Customer Is Your Company’s Lifeblood – Treat Him Right

J.L. — Mon, 18 Aug 2008 15:43:35 +0000

When you only have a few employees and a few customers, it's easy to stay on top of things. As you add more customers and and employees, it gets quite a bit harder. You actually create the potential for growth at the same time you're creating the potential for disaster. Creating a customer service policy and sticking to it can make it easier on you. Take these steps to help you [...]

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Feature Articles That Will Get You Noticed

J.L. — Mon, 05 May 2008 19:02:39 +0000

Getting the media to notice can be tough. Reporters are inundated by the minute with breaking news from different sources, all clamoring for attention. One way to cut through the noise is to ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Hire The Right People – They’re Worth Every Penny

J.L. — Mon, 07 Apr 2008 13:14:29 +0000

How many times have you tried so hard to match the skills of a candidate to the demands of the open position that the most important characteristics of a person have been relegated to lesser importance or forgotten entirely?

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Attract Your Audience Now

J.L. — Mon, 10 Mar 2008 14:55:18 +0000

Your website isn't getting any traffic. What's worse is you're not generating any sales. Plus, without traffic, you can't test the key components of your sales process. In other words, you're in a pickle.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

E-Commerce Primer – How To Begin Getting Paid

J.L. — Mon, 20 Aug 2007 15:06:36 +0000

How do you get paid? By accepting credit cards for payments. How do you do that? A good first place to start your search for merchant status is your own bank. Most issue credit cards, and if you have a long-term relationship, that's a big plus. Your bank says no? Try ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Design an Exciting Logo

J.L. — Mon, 16 Apr 2007 16:25:17 +0000

It's a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that's no longer the case.

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Find Your Perfect Product

J.L. — Mon, 18 Dec 2006 15:16:33 +0000

It's a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com

Get Your Marketing Plan Right the First Time

J.L. — Mon, 04 Dec 2006 14:53:50 +0000

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet ...

Originally Posted under: Small Business Marketing on SuncoastGlobal.com