By J.L. on November 19, 2008
If done correctly, e-mail marketing can deepen customer relationships and add a personal touch to the sales process. Carried out improperly, an e-mail campaign can turn a customer off to your business forever. E-mail newsletters for customers who “opt in” (request or otherwise sign up for them) are a terrific marketing tool for online businesses. [...]
Posted in Internet | Tagged e-commerce, email, email newsletters, internet sales, online business, online sales
By J.L. on July 21, 2008
An estimated 45 percent of all e-mail is defined as spam, costing business worldwide $20 billion a year in lost productivity and technology expenses, according to the Radicati Group, a market research firm in Palo Alto, California. The need to eliminate spam and fraud is critical: Spam and viruses rank as the top two security breaches for small and medium-sized businesses (SMBs)-according to [...]
Posted in Tech | Tagged computer security, email, security, small business
By J.L. on November 5, 2007
Everyone wants a piece of you. They send you e-mail. It makes you feel important. Love it? Really? Then, please take some of mine! More than 100 real e-mails come in each day.
Posted in Tech | Tagged computer security, computers, email, online business, small business
By J.L. on April 2, 2007
Set up an e-mail marketing program for a highly effective, yet low-cost way to up-sell or cross-sell current customers. Since it can cost as much as five times more to …
Posted in Marketing | Tagged email, marketing strategy, online sales, promote, sales success, small business, strategy, target market
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