Product Marketing “Must Do’s”

J.L. — Tue, 11 Nov 2008 18:50:01 +0000

The most important step merchants can take to sell almost any product online is to include a lot of photos. Online shoppers expect to see what a product looks like, especially since they can’t pick it up and examine it before making their purchases.

Merchants should use photos showing their items from a variety of angles and, in some cases, position them next to something else to show the relative size (a cell phone the size of a lipstick, a bench that’s knee-high).

When formulating a product marketing strategy, consider the following:

Avoid over-describing or over-selling offerings on the site. Information should be useful to the shopper, bringing out all the positive benefits of the product or service in a conversational tone.
Offer complementary products or partnerships to bolster a store’s offerings. Businesses that don’t carry a wide variety of products often partner with other merchants to offer complementary items.

Originally Posted on: Florida Small Business Consulting - SuncoastGlobal.com

Sun Coast Global Marketing - Florida Small Business Consulting » ecommerce

Product Marketing “Must Do’s”

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