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By J.L. on December 4, 2006
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet …
Posted in Start-Ups | Tagged competition, customer service, customer service policy, financing, Internet, internet business, marketing strategy, online business, online sales, strategy, target market
By J.L. on November 20, 2006
Chances are, you’ve heard the phrase “location, location, location” more than a few times. But if you’re in the throes of creating a spectacular menu for your new restaurant or finding …
Posted in Start-Ups | Tagged competition, real estate law, sales success, small business, strategy, target market
By J.L. on November 6, 2006
What’s in a name? Just about everything when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll …
Posted in Start-Ups | Tagged competition, government, Internet, internet business, internet sales, marketing strategy, online business, online sales, promote, sales success, small business, strategy, tax, web design, websites
By J.L. on October 9, 2006
Your logo is a visual representation of everything you stand for. Think of golden arches or the swoosh — these two impressive logos embody these companies well. Unfortunately …
Posted in Start-Ups | Tagged competition, internet sales, marketing strategy, online sales, sales success, small business, target market
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