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By J.L. on April 7, 2008
How many times have you tried so hard to match the skills of a candidate to the demands of the open position that the most important characteristics of a person have been relegated to lesser importance or forgotten entirely?
Posted in Start-Ups | Tagged competition, customer service, government, internet business, sales success, small business, strategy
By J.L. on February 26, 2008
Sure, there’s more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research, online sales …
Posted in Internet | Tagged competition, promote, target market
By J.L. on November 19, 2007
The prices you charge for what you sell have an enormous ability to affect your company’s growth. They can lure some customers and drive others away, produce profits from declining products and turn cash cows into money-losing dogs.
Posted in Start-Ups | Tagged competition, customer service, customer service policy, internet sales, inventory, marketing strategy, online business, online sales, online shopping cart, sales success, target market
By J.L. on October 8, 2007
You’re starting your own business. You know what to sell and who your customers are. But how will you decide what your marketing materials should look like or even what you’ll charge for your products or services?
Posted in Marketing | Tagged competition, customer service, customer service policy, e-commerce, marketing strategy, sales success, target market
By J.L. on September 17, 2007
The ring of the cash register has long been the sound of music. But today the cash register of even the smallest business may be attached to a computer via “point-of-sale” (POS) systems. These systems have grown in popularity over conventional cash registers because they don’t just ring up sales. They
Posted in Tech | Tagged competition, customer service, inventory, sales success, small business, strategy, target market
By J.L. on September 3, 2007
It’s easy to neglect the area of purchasing in your business. If you fail to devote enough attention to it, your cost of doing business could rise to an unnecessarily high level. As operating expenses increase, profit margins shrink, you would either …
Posted in Management | Tagged competition, inventory, small business, tax
By J.L. on April 16, 2007
It’s a mistake to think logos are more of a luxury than a necessity. Businesses once attracted customers because they were the only game in town, so to speak. But that’s no longer the case.
Posted in Marketing | Tagged competition, internet business, internet sales, marketing strategy, online business, online sales, sales success, strategy, target market
By J.L. on February 5, 2007
Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes …
Posted in Start-Ups | Tagged competition, government, small business, strategy, target market
By J.L. on December 18, 2006
It’s a great idea: You found the perfect niche market, lots of customers, profit potential galore, the ultimate location and a stellar e-commerce site. The only problem …
Posted in Start-Ups | Tagged competition, customer service, e-commerce, Internet, internet business, inventory, marketing strategy, online business, online sales, sales success, strategy, target market