November 2008
You are browsing the archive for November 2008.
By J.L. on November 20, 2008
Another requirement for efficiently running your online store is a virtual shopping cart. This actually is an electronic order form that serves as the first step in the fulfillment process. Its purposes are to:
Posted in Internet | Tagged e-commerce, internet sales, online business, online sales, online shopping cart, shopping cart
By J.L. on November 19, 2008
If done correctly, e-mail marketing can deepen customer relationships and add a personal touch to the sales process. Carried out improperly, an e-mail campaign can turn a customer off to your business forever. E-mail newsletters for customers who “opt in” (request or otherwise sign up for them) are a terrific marketing tool for online businesses. [...]
Posted in Internet | Tagged e-commerce, email, email newsletters, internet sales, online business, online sales
By J.L. on November 18, 2008
With hundreds or thousands of competitors, how can a business get its product upfront in online search engines? Gaining a listing in the first page or two of a search engine’s results is often considered the “Holy Grail” of e-commerce. So, how do you get to the front of search results? There are two approaches [...]
Posted in Internet | Tagged e-commerce, internet sales, online business, online sales
By J.L. on November 17, 2008
Now that you’ve gotten this far and you have a business plan and a strategy for your online store, what do you need to build it? Just as with a brick-and-mortar store, the first two lines on the checklist are a name and a location. In cyberspace, they’re usually the same thing. The address of [...]
Posted in Internet | Tagged domain name, e-commerce, hosting, internet sales, online business, online sales
By J.L. on November 16, 2008
Before Hiring an Attorney You Need To Ask Yourself These 4 Questions Is this person really a frustrated businessperson disguised as a lawyer? Some lawyers get tired of being on the outside looking in when it comes to business dealings. Such a lawyer may attempt to second-guess your business judgment. Be wary of a lawyer [...]
Posted in Legal | Tagged aba, american bar association, law firm, small business legal help
By J.L. on November 15, 2008
Good websites begin with a good design that is simple to use. The graphic design and content on the homepage should grab the consumer’s attention, and the interior pages should be easy to navigate. Information must be easily found and should be expressed in the “language” of the customer, rather than the company’s internal lingo. [...]
Posted in Internet | Tagged design tips, e-commerce, internet sales, online business, online sales, web design, websites
By J.L. on November 14, 2008
Cost-Saving Strategies For many small businesses and entrepreneurs, the idea of consulting a lawyer conjures up frightening visions of skyrocketing legal bills. While there’s no denying that lawyers are expensive, the good news is there are more ways than ever to keep a lid on costs. Start by learning about the various ways lawyers bill [...]
Posted in Legal | Tagged business law, law firm, legal fees, small business legal help
By J.L. on November 13, 2008
What about shipping charges? Online shopping breaks down most often over shipping charges. Imagine this: A customer sees a great price for just the product she’s been searching for. After entering the information on the electronic order form, she is startled to see a huge shipping fee tacked onto the price. The result? By barely [...]
Posted in Internet | Tagged e-commerce, internet sales, online business, online sales, shipping charges
By J.L. on November 12, 2008
What will the elements of your customer service policy be? Because customers expect to be able to contact a company with questions, special requests or problems related to ordering, online businesses should offer an e-mail address or phone number for customer service inquiries. Not only is customer service a great way to build loyalty, but [...]
Posted in Internet | Tagged customer service, customer service policy, e-commerce, internet sales, online business, online sales
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