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Sun Coast Global Marketing - Florida Small Business Consulting

Helping Florida small business reach a global marketplace with useful, accurate and timely information.

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Get An Attorney Now – It’ll Save You Later

By J.L. on September 29, 2008

There are two professionals every business will need early on: an accountant and a lawyer. The reasons for hiring an accountant are pretty obvious, you need someone to help you set up your “chart of accounts,” review your numbers periodically, and prepare all of your necessary federal, state and local tax returns.
The reason for hiring a business attorney may not, however, be so apparent. A good business attorney will [...]

Full Story »

Posted in Start-Ups | Tagged capital, financing, law firm, small business, small business legal help, tax, venture capital

Selling on the Web

By J.L. on September 15, 2008

As with any business move or expansion, considering an online presence can raise a sometimes dizzying list of questions for an entrepreneur. Exactly what must be put in place to make it happen? How does an online presence change the market for the business? What are competitors doing? How will people shop? What kind of security is required? How will customers pay online? Why Go Online? The most amazing aspect of e-commerce is its ability to impact sales and marketing [...]

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Posted in Start-Ups | Tagged e-commerce, internet sales, online business, online sales, online shopping cart, shopping cart

The Right Way to Manage Your Money

By J.L. on April 21, 2008

Money management is tricky business. In addition to customers, cash flow and managing your accounts properly is what keeps your business humming along. Consequently, getting paid in full and on time, as well as understanding …

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Posted in Start-Ups | Tagged business license, capital, customer service, e-commerce, internet sales, inventory, small business, tax

Hire The Right People – They’re Worth Every Penny

By J.L. on April 7, 2008

How many times have you tried so hard to match the skills of a candidate to the demands of the open position that the most important characteristics of a person have been relegated to lesser importance or forgotten entirely?

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Posted in Start-Ups | Tagged competition, customer service, government, internet business, sales success, small business, strategy

Design Your Perfect Business Card

By J.L. on March 24, 2008

A business card is a very important part of your marketing plan. In fact, it’s the most powerful part. Don’t expect your business card to tell the whole story about your company. Expect it to present a professional image people will remember. A business card will make or ….

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Posted in Start-Ups | Tagged marketing strategy, promote, sales success

Customer Relations Management

By J.L. on January 21, 2008

Do you know your customers? How do they like to interact with you? How well are your online channels performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor?

Full Story »

Posted in Start-Ups | Tagged customer service, customer service policy, internet sales, online business, online sales, promote, sales success, small business, strategy

Business Structures – Which One’s Right for You?

By J.L. on January 7, 2008

You’ve decided to strike out on your own. So, what kind of business structure will you choose? Answer these two questions and you’ve got your answer:

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Posted in Start-Ups | Tagged business license, capital, small business, strategy, tax

Pricing For Profits

By J.L. on November 19, 2007

The prices you charge for what you sell have an enormous ability to affect your company’s growth. They can lure some customers and drive others away, produce profits from declining products and turn cash cows into money-losing dogs.

Full Story »

Posted in Start-Ups | Tagged competition, customer service, customer service policy, internet sales, inventory, marketing strategy, online business, online sales, online shopping cart, sales success, target market

Permits and Licenses

By J.L. on October 22, 2007

When starting a new business, it’s easy for you to ignore licenses and permits. Getting them is about as fun as a dentist’s visit. Failing to do so from the beginning is one of the most common mistakes new entrepreneurs make.

Full Story »

Posted in Start-Ups | Tagged business license, government, tax

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Shopping Carts & E-commerce

By J.L. on November 20, 2008

Another requirement for efficiently running your online store is a virtual shopping cart. This actually is an electronic order form that serves as the first step in the fulfillment process. Its purposes are to:

Posted in Internet | Tagged e-commerce, internet sales, online business, online sales, online shopping cart, shopping cart

Email Marketing

By J.L. on November 19, 2008

If done correctly, e-mail marketing can deepen customer relationships and add a personal touch to the sales process. Carried out improperly, an e-mail campaign can turn a customer off to your business forever.
E-mail newsletters for customers who “opt in” (request or otherwise sign up for them) are a terrific marketing tool for online businesses. Rather [...]

Posted in Internet | Tagged e-commerce, email, email newsletters, internet sales, online business, online sales

Attracting New Customers Online

By J.L. on November 18, 2008

With hundreds or thousands of competitors, how can a business get its product upfront in online search engines? Gaining a listing in the first page or two of a search engine’s results is often considered the “Holy Grail” of e-commerce.
So, how do you get to the front of search results? There are two approaches to [...]

Posted in Internet | Tagged e-commerce, internet sales, online business, online sales

Domain Names & Staking Your Claim

By J.L. on November 17, 2008

Now that you’ve gotten this far and you have a business plan and a strategy for your online store, what do you need to build it? Just as with a brick-and-mortar store, the first two lines on the checklist are a name and a location. In cyberspace, they’re usually the same thing. The address of [...]

Posted in Internet | Tagged domain name, e-commerce, hosting, internet sales, online business, online sales

Advertising

  • Advertising Budgets – How Much Is Too Much
  • Create a Good Sign – Stop Being Invisible
  • All Advertising Campaigns Are Not Created Equal

Management

  • Ways to Actually Get Things Done Every Day
  • Sudden Success – Plan for It
  • Exit Strategies – Getting Your Money Out

Marketing

  • Feature Articles That Will Get You Noticed
  • Brainstorm Your Way to Success
  • Marketing Plans That Work

Money

  • High Margin Business? Make Some Easy Money With Royalty Financing.
  • Venture Capital – Is It Right for Your Business?
  • Venture Capital – Do You Want An Angel On Your Shoulder

Sales

  • Your Customer Is Your Company’s Lifeblood – Treat Him Right
  • Close Sales Like A Master
  • Win With Successful Phone Strategies

Tech

  • Rethinking Document Storage – Stop Wasting Money
  • Spam Defense – Increase Your Online Security
  • Email Hell – Too Many Messages So Little Time

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Popular Articles

Shopping Carts & E-commerce

By J.L. on November 20, 2008

Another requirement for efficiently running your online store is a virtual shopping cart. This actually is an electronic order form that serves as the first step in the fulfillment process. Its purposes are to:

Posted in Internet | Tagged e-commerce, internet sales, online business, online sales, online shopping cart, shopping cart Leave a response

Email Marketing

By J.L. on November 19, 2008

If done correctly, e-mail marketing can deepen customer relationships and add a personal touch to the sales process. Carried out improperly, an e-mail campaign can turn a customer off to your business forever.
E-mail newsletters for customers who “opt in” (request or otherwise sign up for them) are a terrific marketing tool for online businesses. Rather [...]

Posted in Internet | Tagged e-commerce, email, email newsletters, internet sales, online business, online sales Leave a response

Attracting New Customers Online

By J.L. on November 18, 2008

With hundreds or thousands of competitors, how can a business get its product upfront in online search engines? Gaining a listing in the first page or two of a search engine’s results is often considered the “Holy Grail” of e-commerce.
So, how do you get to the front of search results? There are two approaches to [...]

Posted in Internet | Tagged e-commerce, internet sales, online business, online sales Leave a response

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Suncoast Global Marketing

Sun Coast Global Marketing, Inc. was founded by Jason Long, in 2000. It is a privately held “New Media” company with a rotating portfolio of web properties in various stages of production. In addition to in-house web publishing, consultation services are available on a limited basis for a select group of clients and partners.

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